The town of Jackson is about 25 minutes from Jackson Hole Mountain Resort at Teton Village. People tend to prefer staying in one or the other: serious skiers will want first tracks when they roll out of bed, whereas those who come for the western town vibes or don’t want to ski every day will like the accessibility of a true walking town with good restaurants, cute shops and galleries. (Though several of the hotels do run daily mountain shuttles.) While Jackson has seen a steady wave of gentrification over the last decade, it still retains its cowboy soul—as Christian Burch, co-owner of Mountain Dandy and other beloved local boutiques told me five years ago, “I always said there will never be a Gucci on the town square. I hope I’m right.” (When I recently reminded him of it, he wrote, “I think I might take the word ‘never’ out of my quote at this point!”) That said, Jackson is full of rustic charm and rugged, Teton beauty in both winter and summer, and has a way of making converts who never leave. Here are a few favorite addresses of the converted to get you started. —A.P.
Our Contributors
Lela Rose is a fashion designer originally from Texas who is based between New York City and Jackson Hole, where she recently opened a new boutique.
Christian Burch has lived in Jackson since 1994, and together with his partner John Frechette have reshaped the town’s retail scene, with their stylish family of artisan-focused shops including Mountain Dandy, Made, M and Mursell’s.
Kathryn Brackenridge transplanted here 20 years ago from the East Coast, working all sectors including a decade of running PR for Jackson Hole Mountain Resort and most recently as the former executive director of The Jackson Hole Travel and Tourism Board.
Emily Tess Katz is a television producer and the Senior Director of Development at Wavelength Productions. She lives in Tribeca but is a burgeoning expert on the American West.
Olivia Lopez is a frequent flier based between Los Angeles and New York. She is the host of “The Art of Travel” podcast and founder of Bon Weekender, a full-service creative studio.
Adam Rapoport, a longtime magazine editor, directs content for brands, including Powered by People, a wholesale platform that connects a world of sustainable makers with retailers in North America.
Alex Postman is deputy editor of Yolo Journal.
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